NxNexordaDirect orders for restaurantsTry OrderingStaff Screen

Owner numbers

Different restaurants care about different wins.

Nexorda's calculator starts with the restaurant model, then changes the KPI conversation. A drive-through burger joint should see order-ahead throughput and walkaways. A delivery-heavy pizza shop may care about app leakage. A catering shop cares about scheduled group orders.

Drive-through: line pressure and walkawaysCounter pickup: missed calls and staff minutesFull-service: host stand relief and takeout clarityDelivery-heavy: direct sales and commission avoidanceCatering: group order value and scheduling clarity
Restaurant owner reviewing operating numbers
Restaurant-specific KPIs

Owner calculator

Use the right KPI for the restaurant in front of you.

A drive-through burger stand should not be sold on delivery-app savings. Pick the restaurant type first, then the calculator changes the assumptions, KPI labels, and whether marketplace commission belongs in the math at all.

Restaurant typeDirect order shareOperational reliefOwner impact
Estimated monthly upside$1,411After 3% direct order fee and monthly package.
Line pressure reduced134 min/dayminutes of order-taking moved out of the window each day
Line walkaways saved180/mo$3,960 recovered sales before food cost.
Owned customer contacts538/moGuests the restaurant can invite back directly.

Drive-through / burger

Pick a scenario, then dial in the numbers.

The model separates recovered gross profit, staff capacity, optional marketplace savings, direct order fees, and the monthly package. That keeps the sales conversation honest.

How many total orders this restaurant handles on a normal day.
140 orders
The average amount a customer spends per order.
$22
Orders that could be placed before the guest reaches the counter, lot, or window.
32 %
Extra customers per day who stay because the visible wait is shorter.
6 orders/day
1. Monthly orders140 x 30 = 4,200
2. Direct orders4,200 x 32% = 1,344
3. Recovered gross profit$3,960 sales x 35% = $1,386
4. Estimated monthly upside$1,411

What the math counts

This model does not rely on delivery marketplace savings.

For drive-through / burger, the main business case is line pressure reduced. Marketplace commission only appears when the restaurant type actually depends on that channel.

Recovered gross profit$1,386180 recovered orders x $22 x 35% margin
Staff capacity value$1,21067 hours x $18/hr
Marketplace commissions avoidedNot countedHidden from the core case for pickup-first and drive-through restaurants.
Direct order cost-$8873% of direct order sales
Monthly package-$298Ordering, staff screens, customer records, and reporting
Estimated monthly upside$1,411$16,927 annualized. Setup payback: 2 months.
Adjust advanced assumptions
Minutes staff no longer spend taking, repeating, and entering each order at the window.
3 min
Loaded hourly cost for the person who would otherwise manage that order friction.
$18 /hr
Profit left after food and packaging cost on recovered orders.
35 %
Percent of direct customers likely to join the restaurant's text list.
40 %

Drive-through

Lead with line pressure, order-ahead share, staff minutes, and customers kept from leaving.

Counter pickup

Lead with missed calls, cleaner pickup tickets, rush relief, and repeat customer capture.

Full-service

Lead with takeout coordination, host stand relief, quote-time control, and fewer order mistakes.

Delivery-heavy

Only here does marketplace commission become a primary KPI, because that is where it affects owner math.